Let’s be real - if you're a marketing agency not offering video production services, you're leaving money (and results) on the table. Your clients expect it. Their audience craves it. And your competitors? They’re already cashing in on it. Here’s what skipping video content marketing is really costing you:
1. Missed Revenue Opportunities
Video content is one of the most in-demand marketing tools right now. If you're not offering it, clients are either:
Going elsewhere to get it
Or not getting it at all (and underperforming)
Either way, it’s a lost upsell for you. Offering video production retainer packages can increase your average client value significantly. Even one simple video marketing strategy could bring in thousands per month with zero need to hire in-house.
2. Lower Performing Campaigns
Content without video just doesn’t perform as well.
Landing pages with video can increase conversions by 80%+
Social media posts with video get 1200% more shares than text & images combined
Email campaigns with video see higher open and click-through rates
Your strategy might be good but video content marketing takes it from good to great.
3. Losing Clients to Full-Service Competitors
Let’s say you crush it on branding, social, and paid ads. But when a client needs outsourced video production, you shrug.
That client will eventually look for an agency who can do it all. Even if the rest of your work is solid, they want one team that can handle the full picture.
Being a full-service marketing agency (or appearing that way) builds loyalty and long-term retainers.
