Why is video so damn important?
There's No Escaping Video
Let’s be honest for a second… if you’re not using video to shout about your brand in 2025, you’re shouting into the void. Video isn’t going anywhere - in fact, it’s dominating the internet, including social media, and now makes up a whopping 82% of all consumer traffic online. So, video is your golden ticket.
But why is everyone so obsessed with it?
Simple… it works at every stage of the marketing game. It’s trackable, shareable, binge-worthy, and it tells you what’s working. Not bad, right?
Video is your Best Salesman
Want proof? Over 85% of marketers swear by video to grow their businesses - and for good reason. Most say it’s boosted sales, while a huge chunk claim it’s their secret sauce for driving more people to their websites. And more traffic means more chances for people to whip out their wallets.
Video does so much more than attract clicks - It builds trust with your viewers. A snappy promotional video or behind-the-scenes clip helps people see the humans behind your business and brand, and when people feel like they know you, they’re much more likely to buy from you, again and again!
Google Loves Video
Search engines adore video ans sites with videos keep visitors hanging around longer - and the longer they stay, the more Google sees you as worth pushing to the top of the search results. Just adding a video to a page can make it 53% more likely to show up on page one.
Also, do t sleep on YouTube - the world’s second biggest search engine. If you’re not uploading your video content there, you’re leaving eyeballs (and customers) on the table..
The Bottom Line
So that's that. It's 2025 and video gives you the power to stand out, build trust and win new customers. So, if your marketing plan doesn’t include video yet, it’s time to hit record.
Want a hand bringing your ideas to life on screen? Let’s chat and make something people can’t stop watching!